Affiliate marketers need the option to build tracking links to any page on a merchant's site. With this simple tool, Affiliates can create their own custom links by navigating to the page on the merchant's site they would like to land their site visitors on, saving that URL, then pasting it into the link builder form in AvantLink. The link builder form also includes a field where Affiliates can add their own unique campaign tracking number.
This tool allows Affiliates to build the tracking links they need in a matter of seconds. There is no need to rely on pre-fabricated banner or text links provided by the merchant.
Once a custom tracking URL is configured, Affiliates are provided with HTML code that has their unique tracking IDs embedded. If Affiliates have included a unique campaign identifier the code will also be embedded with this ad campaign name, allowing easy identification of the campaign in reports.
Applications for the Custom Link Builder include...- Building tracking links that can be added to your existing content
- Creating custom tracking URLs for your paid search campaigns
- Deep linking your visitors to high converting areas of a merchant's site
Best Practice: When discussing the product offerings on your site you may want to refer visitors to the detailed information about shipping options or return policies on the merchant's site. With the Custom Link Builder tool you can be sure that when you send your site visitors to one of these pages, the cookie with your Affiliate ID gets set.
Free access to this tool is available from the Affiliate account interface by selecting 'Tools' from the main menu. For more information join the Custom Link Builder discussion on our support forum.
If you would like to speak to someone from AvantLink about the Custom Link Builder please drop us a line. We also encourage public discussion in our support forum.
Affiliate Application Merchant Application